What is e-business? The concept of e-business suggests that a new mixture of marketing channels will allow a company to promote itself in a way never quite possible before. This powerful new channel, of course, is the utilization of the Internet and related technologies as a sales and image enhancement tool, as well as a vehicle for common business and communication exchange with customers, vendors, and business-to-business entities.
While e-business outwardly appears as a set of technologies to enable electronic business processes, at its foundation it is an ideology for a new enterprise model that seeks to continually adapt to market demand and seize profitable opportunities